Founder Cites Mayan Calendar, Vintage Cars, and Memorable Birthday Party in Decision
SAN JOSE, Calif.—April 1, 2013—Following a recent software trend for high version numbers, Adobe Systems announced today that it would be forgoing a Creative Suite version 7 and moving straight to Creative Suite 17.
Commenting on the move, Founder John Adobe explained that with the recent availability of Firefox 19, Chrome 25, and AutoCAD 19, it made no sense to stay on low version numbers any longer.
“Single digits are so last-century… People like big release numbers. This is America, and we like things big,” said Mr. Adobe. “We normally put a lot into each major release we do, but imagine moving 10 versions! CS17 is going to to knock your socks off, as well as a tens digit,” he added.
“I remember my 17th birthday, it was a great time,” recalled Adobe. “I got my permit that year and it was the first time I could drive on my own. Well, using CS17 is going to be like operating a fine automobile… Or like drinking a fine wine, which gets better with age of course. After all, would you rather have a wine that was 7 years old, or 17?”
Adobe’s big annual user conference MAX has been going on this week and you can watch all the keynotes and hundreds of sessions free, online, and on-demand – but one of the best bits was the assortment of parody commercials that highlighted yesterday’s keynote, User Experience: The Next Generation.
Some of these were truly hilarious and we’ve put together a reel of the best ones below. Perhaps the funniest of the 10-minute collection is the first one about new Adobe Acrobat X, but we’ll let you decide… Here’s the playlist:
- Go Away Spray
- Save the Users
- Geico Upgrade
- Catalyst Perfume
- ColdFusion Lawyer
- “I Code in Flex”
- Johnny Encore
Which one was your favorite? Share your vote and thoughts below…