The power of 10,000 creative people is in full force today at Adobe MAX
2016, the world’s leading creativity conference. Adobe (Nasdaq:ADBE)
will showcase next-generation Creative
Cloud innovation, including a new breed of applications in
experience design, photography and 3D compositing, as well as exciting
developments brewing in the company’s research labs. Adobe is also
announcing Adobe
Sensei, a new framework and set of intelligent services spanning the
entire Adobe Cloud Platform, aimed at dramatically improving how
customers design and deliver digital experiences. Adobe MAX will feature
keynotes from inspirational creative leaders, including filmmaker
Quentin Tarantino, fashion designer Zac Posen and photographer Lynsey
Addario. To view the keynotes on Wednesday, Nov. 2 at 9:30 a.m. PDT and
Thursday, Nov. 3 at 10:00 a.m. PDT via a live stream, visit: http://www.adobe.com/go/maxkeynote.
“Adobe MAX is where the creative community comes together to see the
latest in Creative Cloud innovation and be inspired by the world’s best
creative minds,” said Bryan Lamkin, executive vice president and general
manager, Digital Media at Adobe. “This year, we’ll be showcasing amazing
breakthroughs in experience design, photography, virtual reality,
character animation and 3D compositing.”
Adobe Showcases Innovation Coming to Creative Cloud
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A new Mac release of Adobe
Experience Design CC (XD), the first all-in-one tool for
designing, prototyping and sharing user experiences for website and
mobile apps, is now available with two highly anticipated features -
Layers and Symbols support. First made popular in Adobe’s flagship
design tools Photoshop CC and Illustrator CC, XD reimagines Layers and
Symbols to address the specific needs of user experience (UX)
designers. Designers using XD can now easily share prototypes and get
feedback in real-time. At MAX, Adobe will give a sneak peek at new
capabilities that enable real-time
collaboration including co-editing of documents, visual versioning
and Creative Cloud Libraries enhancements. This innovation helps
individuals and enterprises keep pace with the surging demand for
high-quality content.
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Project
Felix is an industry-first design tool that enables graphic
designers to easily create high-quality, photo-realistic images by
combining 2D and 3D assets for projects such as product shot comps,
scene visualization and abstract design. Users have in-app access to
3D models, materials and lights from Adobe Stock as well as the
ability to customize specific properties like materials, perfect
lighting and adjust camera angles. Real-time rendering allows users to
preview work while editing and before exporting to Photoshop to
complete their design.
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For filmmakers, advancements in virtual reality, character animation
and 3D across Adobe’s video tools set the stage for the future of
video. The next release of Adobe
Premiere Pro CC includes auto-aware virtual reality (VR) that
seamlessly detects and applies the correct setting to stereoscopic and
monoscopic media. First introduced at IBC, updates to Premiere Pro,
After Effects CC and Prelude CC will also include a Beta of Team
Projects that allows teams and enterprise customers to co-edit and
collaborate on Creative Cloud projects. Adobe is also releasing a new
Cinema 4D renderer in After
Effects that will speed up efficiency and quality of 3D content
generation. In addition, a new Social
Publishing Panel (Beta) in Premiere Pro is powered by Adobe
Marketing Cloud technology and enables quick exporting of videos to
social channels, as well as data analysis of video content. To learn
more about and apply for the Social Publishing Panel (beta), visit
this link.
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Adobe
Sensei
is a framework and set of intelligent services built
into the Adobe Cloud Platform that leverages Adobe’s massive volume of
content and data assets to enable customers to work faster and
smarter. For creatives, Adobe Sensei automates mundane tasks, allowing
them to spend more time on inspiration and design. Adobe has leveraged
machine learning and AI for many years within its creative
applications enabling capabilities like Facial Recognition,
Content-Aware technologies and Camera Shake Reduction. New Creative
Cloud features that leverage Adobe Sensei include Adobe Stock Visual
Search, and Match Font and Face-Aware Liquify in Photoshop. For more
information on Adobe Sensei see separate press
release.
Advances in Adobe Stock
Adobe
Stock is evolving the way people market and sell their work to
peers. At MAX, Adobe announced a partnership with Reuters,
the world’s largest international multimedia news provider, to bring
Reuters video and photography to Adobe Stock’s new editorial collection.
Available through Adobe Creative Cloud, creatives will be able to access
Reuters editorial content including:
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Reuters photos covering news, sports and entertainment events with
thousands of images added every day and over twelve million images in
the archive
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Reuters video footage covering all major events across the globe,
including the unique Reuters archive library of historical news
footage featuring over a million news clips
Released as a beta in September 2016, the Adobe Stock Contributor site
is now available at MAX and allows users to sell their creative work to
the world’s largest creative community from within Creative Cloud. The
expanded Adobe Stock service now offers more than 60 million
royalty-free, high-quality photos, videos, illustrations, graphics and
3D models, as well as the addition of templates, a new asset type
designed to help users kick-start new projects. Adobe Stock also
leverages machine learning to dramatically improve search and
contributor workflows, including a new auto-keyword feature (Beta), that
save time by automatically generating the first five keywords of each
image based on keywords from successful similar images.
Adobe is also introducing a new way to find, purchase and manage
individual fonts from premier foundries including Frere-Jones Type, Type
Network/Font Bureau and Émigré with the new Adobe
Typekit marketplace. Complementing the Typekit subscription included
in the Creative Cloud membership, Typekit marketplace will integrate
across Creative Cloud tools to nearly double the number of individual
fonts available for use. Businesses and consumers can use Typekit
marketplace to more easily find and purchase fonts for professional or
personal design projects, including websites, marketing materials,
invitations and more.
Creative Cloud Applications Receive Major Updates
Updates to Creative Cloud include new offerings and functionality that
enhance collaboration, learning and discoverability to help users
deliver their best work faster. Key updates include a modern new
interface and fast, flexible coding engine in Dreamweaver CC and a new
Photoshop universal search bar that allows users to quickly search
tools, panels, menus, Adobe Stock assets, help content and tutorials. Adobe
Spark allows anyone to easily create and share stunning content and
Creative Cloud paid members now have access to exclusive features in
Adobe Spark. Adobe is also bringing its popular mobile applications
Photoshop Sketch, Adobe Comp CC and Photoshop Fix to Android with this
release.
For a comprehensive view of the latest Creative Cloud innovations, click here.
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For the latest updates to Photoshop CC, Photoshop Sketch, Photoshop
Fix and Photoshop Mix, and an introduction to Project Felix, click here.
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For graphic designers, updates to Illustrator CC and InDesign CC can
be found here.
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For web designers, updates to Dreamweaver
CC and Animate
CC.
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For filmmakers, a comprehensive view of the latest video and audio
tools news can be found here.
In addition, updates to Character
Animator (Beta) and Audition
CC.
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For more information on the Adobe Photoshop Sketch update introducing
Photoshop brushes from designer Kyle Webster, click here.
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For more information on State
of Create: 2016, a global survey from Adobe that found investing
in creativity pays off with tangible benefits – from higher income to
greater national competitiveness and productivity.
Pricing and Availability
Updates to Creative Cloud desktop software will ship to Creative Cloud
members before the end of the year. Membership plans are available for
individuals, students, teams, educational institutions, government
agencies and enterprises. Adobe’s new and updated mobile apps are
available for free download from Apple App Store and Google Play now.
When adding Adobe Stock to any paid yearly Creative Cloud membership
plan, creatives can save up to 40 percent over purchasing stock content
separately. For pricing details, visit: https://creative.adobe.com/plans.
For Adobe Stock pricing, visit: https://stock.adobe.com/plans.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Adobe
Vanessa Rios, 408-536-2421
varios@adobe.com