When comparing Creative Cloud to the older Creative Suite model, one of the promises of CC is an ongoing stream of product updates that comes included with every membership. Paying extra for upgrades is a thing of the past because your tools are always up-to-date with the latest-and-greatest versions – instantly as soon as the download is available, or whenever you want it to happen…

So, after a long history of monolithic 18-24 month product cycles, how is the company now adapt­ing and delivering on this new rapid refresh model in this time of fast-paced techno­logical changes?

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We wanted to reach out to you to let you know of some exciting news from Adobe – after years of rumors and hopes, today the company announced Lightroom Mobile, a companion app to Lightroom 5 on the desktop that frees you to work on your photos anywhere.

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“Creative Treat” to Be Part of New Accuracy-in-Naming Initiative

SAN JOSE, Calif.—April 1, 2014—Citing ongoing confusion over the Creative Cloud name introduced two years ago, Adobe Systems announced today that it is relaunching its flagship product line as “Creative Treat.”

Commenting on the move, Founder John Adobe explained that too many people were still thinking Creative Cloud meant that mainline tools like Photoshop and Illustrator were run­ning as online applica­tions in a web browser – something he says will never actually happen.

“Creative Suite was the old model, and Creative Cloud is the new model,” Mr. Adobe said. “And yes, it has some cloud-based services – but now with Creative Treat, we finally have a name that represents the sweet experience you should expect as a customer when using all these great tools,” he added.

Origins of the New Name

“With the hundreds of innovations added since the release of CS6, plus complete access to full versions of all our top software for an affordable price, using these delicious new creative prod­ucts is really a treat, most of all,” he explained.

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