The Creative Cloud has been Adobe’s flagship product line since the launch of the CC release in the spring of last year – but ever since the Cloud was first announced in 2011, there has been persistent confusion over what the name actually means…
When readers ask us, “What’s new in the Adobe CC 2014 release?” – they usually mean what’s been added in terms of product features and improvements compared to previous versions such as CC 2013 or CS6.
And for the most part, we’ve answered that question in our prior article here:
But there’s a larger picture as well – in terms of what’s going on with pricing and what’s included with the different Creative Cloud plans, and whether/how Adobe is keeping its promise to evolve and bring new innovation to CC subscribers. So we’re going to try to tackle that here.
Did you miss Adobe’s big 2014 Create Now Tour? Would you like to see it now, online and on-demand?
The Create Now session we attended was packed – a large theater with standing-room only – and got terrific audience reviews and feedback… All together, over 100,000 people went to the tour around the globe.
BREAKING NEWS (New York) — Adobe has just announced the immediate availability of the all-new CC 2014 release, with hundreds of new features and enhancements across their creative product line (all tools) focusing on workflow, performance, and connectivity. In this fast-paced and rapidly evolving world of technology and platforms, CC 2014 succeeds the CC 2013 version which launched last June, which in turn replaced CS6 from 2012. So thinking in the old terms, this would roughly be equivalent to CS8 (and more).
Last week we covered a wonderful story about a terrific new feature in the latest Photoshop CC release: the Camera Shake Reduction Tool, which was previously known as Photoshop Image Deblurring. This new capability has received a lot of press and attention – and, as shown in our previous article, it can really make a difference.
But accomplishing this feat for still images isn’t the only cool deblurring application Adobe has been working on lately… Adobe researcher Jue Wang has published a paper on an innovative new technique to deblur videos as well – which could be huge considering how much handheld video footage is out there now, and growing every day. The development of this technology could be a big addition to flagship video editing tools like Adobe’s Premiere Pro.
Check out the video below – 11 seconds of heart-stopping footage posted on Instagram by daring Adobe artist Shaun Saperstein:
BREAKING NEWS — This just out from Adobe:
The 2014 release of Creative Cloud is coming: Watch the keynote live online.
On June 18th at 1pm ET, see the next evolution of Creative Cloud. All-new desktop and mobile apps, new creative hardware, hundreds of new features and other surprises – all designed to accelerate your creativity and make everything you do every day easier and faster.
Watch the free keynote live on June 18th: Catch the replay.
When comparing Creative Cloud to the older Creative Suite model, one of the promises of CC is an ongoing stream of product updates that comes included with every membership. Paying extra for upgrades is a thing of the past because your tools are always up-to-date with the latest-and-greatest versions – instantly as soon as the download is available, or whenever you want it to happen…
So, after a long history of monolithic 18-24 month product cycles, how is the company now adapting and delivering on this new rapid refresh model in this time of fast-paced technological changes?
We wanted to reach out to you to let you know of some exciting news from Adobe – after years of rumors and hopes, today the company announced Lightroom Mobile, a companion app to Lightroom 5 on the desktop that frees you to work on your photos anywhere.
Charting strong growth since its initial release and receiving near-five-star ratings from customers, Adobe’s new all-in-one Creative Cloud offering has also been benefiting from high renewal rates from current and returning customers, the company divulged during a recent business presentation…
This is the first time that Adobe has publicly disclosed this information. In response to the audience question, “What statistics can you share with us on Creative Cloud renewal trends?” CFO Mark Garrett said:
So back in 2011 when we announced this transition, we had modeled 80% retention – which we thought was conservative – and that’s planning out to be true, meaning our retention is better than 80%. We haven’t disclosed exact numbers yet, but the retention is well within the constraints of the model that we set and the guidance that we set. So we’re really pleased with that.