Following a major site upgrade in June, this week Adobe’s Photoshop.com expands further by rolling out new versions of their free web-based tools for photo manipulation and management. The renamed and redesigned Photoshop Express toolset is a collection of integrated online apps for editing, organizing, syncing, and sharing photos. These new and improved tools are faster and more intuitive to use for uploading and organizing images for easy access anywhere, applying quick fixes and cool effects, and sharing albums and slideshows online with family, friends, and colleagues. As before, membership is free with up to 2 GB of online storage included.
Adobe is billing Photoshop.com as the online complement to their family of Photoshop software. Millions of people so far have signed on for an account and benefited from powerful Photoshop technology for those on-the-go. In launching the site’s latest features, Adobe incorporated feedback from thousands of users who wanted a central destination hub for Photoshop interests that brings better and higher performance tools, plus tutorials, inspiration, community, product information, access to trials & purchase, news, and more.
As we reported last month, Adobe is working on a Lightroom-related app for Apple’s iPad – but since it may be a while before we see it being released, in the meantime here are some handy presets to export/publish your photos to the iPad for use as a presentation device or display portfolio…
On the iPad, images will look better if they are saved, sent, and displayed at the size of the iPad’s screen rather than having iPhoto or the iPad resize them down. Also the iPad won’t automatically fill the entire screen with an image if its aspect ratio is different from the iPad’s screen size – instead you’ll get black bars at the edges (similar to a letterboxing effect).
So the two free presets linked here take these factors into account, and it’s your choice which of them to use… The first preset will preserve all photos at original size and aspect ratio (and the iPad will automatically add black bars to adjust at the edges), and the second preset will fit the photos to the full iPad screen (by automatically doing a center-based crop in Lightroom when it exports).
Adobe announced their second quarter financial results yesterday and during the accompanying conference call, Adobe CEO Shantanu Narayen spoke about their Flash technology and how it’s doing given the recent controversy with Apple. The call transcript quotes Narayen as saying:
Enabling our customers to deliver engaging experiences across multiple devices remains a focus of the company. Today we announced availability of Flash Player 10.1 for mobile devices, which delivers on the promise of enabling access to the full web across desktops and devices. We expect millions of devices to ship with 10.1 in the second half of 2010.
Flash is strategic for Adobe because it delivers great value to our customers. Approximately 3.5 million Flash designers and developers are working with Flash-based solutions today, and their ranks grew by 59 percent in 2009. The new release of Flash Player creates a whole new sandbox for these millions of designers and developers to create next-generation content, advertising, games, applications and experiences.
We’ve already seen that those who have been using the new Flash Player on Android phones love it; and as devices start to ship with Flash during the rest of the year, those that don’t have Flash on their smartphones will wish they did.
[UPDATE (May 2013) – The release of a Lightroom iPad app came much closer to reality today!]
[UPDATE (April 2014) – The new Lightroom Mobile app for iPad is out today!]
The buzz is building that Adobe is hard at work on a new version of Lightroom custom-built for Apple’s iPad… In his blog review of the iPad Camera Connection Kit in late April, Adobe’s Terry White dropped the following hint:
I know what you’re thinking: Wouldn’t it be cool if we had Lightroom for the iPad? All I can say on that one is…… 😉
Back at the TED Conference in February, Adobe unveiled a prototype of a new digital magazine solution running on a tablet computer… The demo was built on the cross-platform (and Flash-based) Adobe AIR environment and illustrated the possibilities for magazine publishers to reach readers in new ways. The concept enabled — in digital form — the immersive content experience magazines are known for, and allowed new interactive features to stimulate reader engagement. The idea was that with the upcoming release of Creative Suite 5, publishers could use the new InDesign CS5 to create the rich media content for the new format, and then run the reader applications across a variety of device types because Adobe AIR is portable – including the iPhone and iPad through the new Packager for iPhone capability included in Flash Professional CS5…
But then in early April, just before CS5 was launched, Apple made some changes to their SDK license restricting the technologies that developers can use for their products, including Adobe Flash software… So without Flash-derived apps being approved in Apple’s App Store, would that mean the end of Adobe’s new magazine publishing initiative on Apple devices?
At a west coast investor conference Monday, Adobe Chief Financial Officer Mark Garrett said he doesn’t see an impact to Creative Suite 5 adoption from the recent moves by Apple to restrict Flash development for the iPad and iPhone. And Adobe Investor Relations VP Mike Saviage asserted that HTML5 is still in its formative stages but Adobe will lead the pack for tools when it’s ready.
Highlights from the 25-minute presentation are transcribed and excerpted here:
I’m sure you read the papers – there’s a lot of press around Flash, but there’s actually also a lot of momentum with Flash as well, moving from PC to non-PC devices. We’ve announced that Flash Player 10.1, which is shipping soon, will be supported by 19 out of the top 20 smartphone manufacturers, so we’re going to be on virtually every smartphone out there. We’re very excited about Flash 10.1 and think it’s going to be a great, compelling experience for customers and a big product launch here for Adobe.
There are roughly 1.3 billion devices in the world that already have Flash in some form on mobile handsets. We think there’s 3.5 million Flash designers and developers in the world, a number that grew 59% last year over 2008. You’re going to see Flash 10.1 first on Android devices, but we’re working closely with companies like RIM for BlackBerry, Palm/HP, and others to bring that same capability to their devices.
Obviously the bar has been set by Apple with their devices, and everybody’s racing to either hit that bar or to exceed it – and every one of them is using Adobe as a differentiation because of the prevalence of Flash in the world and how people use it to create rich, engaging experiences – video being only one aspect of why Flash is used in the world. We’re on track to ship 10.1 imminently – you’ll see it at Google I/O, and in the second half of this year you’re going to start to see a lot of devices shipping with the code we’re going to deliver to handset manufacturers in the coming weeks.
Late yesterday, in a post entitled, “CS5 Countdown is on…“, Adobe Chief Technology Officer Kevin Lynch wrote about the recent decision by Apple to restrict which Software Development Kits can be employed to produce iPad and iPhone apps:
So, what’s all the fuss about the Apple proposed revised SDK license?
Yesterday Apple released some proposed changes to their SDK license restricting the technologies that developers can use, including Adobe [Flash] software and others such as Unity and Titanium.
First of all, the ability to package an application for the iPhone or iPad is one feature in one product in Creative Suite. CS5 consists of 15 industry-leading applications, which contain hundreds of new capabilities and a ton of innovation. We intend to still deliver this capability in CS5 and it is up to Apple whether they choose to allow or disallow applications as their rules shift over time.
Secondly, multiscreen is growing beyond Apple’s devices. This year we will see a wide range of excellent smartphones, tablets, smartbooks, televisions and more coming to market and we are continuing to work with partners across this whole range to enable your content and applications to be viewed, interacted with and purchased.
Creative Suite 5 is a tremendous leap forward, and I encourage you to tune into the global webcast on Monday 8am PDT and find out all the details.