The 10 Most Common Myths About Adobe’s Creative Cloud
[UPDATE (May 6th) – Major news out: Adobe Unveils New “CC” Release (CS7)...]
With over 2.5 million customers having already joined in the ten months since it launched, Adobe’s new Creative Cloud offering has been a success exceeding even the company’s own expectations. Still, there are a lot of misconceptions out there that we see from time to time, or that some folks seem to believe… (do you?) Here below we dispel and debunk the top 10 most common myths we’ve heard – and hopefully even if you already know the scoop or use Creative Cloud you’ll pick something up… read on!
Myth #1: “‘Creative Cloud’ sounds like cloud storage only – which is just a way to store your files, and I already have Dropbox which is free.”
Some may find the name misleading – but the Creative Cloud is actually a comprehensive collection of creative tools and services including all fourteen CS6 products, Acrobat XI Pro, Adobe Muse, Lightroom 4, Digital Publishing Suite, Behance ProSite, Adobe Edge, and more – the complete working versions… You do also get 2-20 gigabytes of online storage space for sharing, syncing, and viewing your files, but that is only one piece of of the big picture.
Myth #2: “I don’t want to be constantly connected to the Internet to start and run my creative apps; what happens when I’m on a plane?”
You do not have to be continually connected to the Internet. After the CC applications are installed on your desktop, online access is only required once every 99 days for revalidation of your membership. And there are solutions in place if you will be offline for an extended period – like traveling for six months without web access… just contact Customer Service.
Myth #3: “The applications can’t be very powerful if they are running in a browser – trying to run Photoshop over the web is going to be really slow.”
None of the the tools mentioned above are hosted or web-based versions… These are the genuine desktop products that you download and install right on your computers, and work just like usual – these are not web applications, it’s not “software as a service” (SaaS), and your CS6 programs like Photoshop will run as normal.
Myth #4: “The subscription model sounds like it might be more expensive than perpetual licensing, so it may not be worth it to me.”
When you add up the price tags of all the individual products you can install and use in the Creative Cloud, the total value is more than US$10,000. The CS6 Master Suite by itself sells for $2,600, and that’s just part of what you get… All upgrades are included, as well as early access to new features and free professional training. You can access all of these leading products for $19-$49 a month, one year at a time, and install them on up to two of your computers (including both PC and Mac) – compare the two options in detail here.
Myth #5: “So I can have the entire latest Master Collection and more for $1-2/day, and do anything with it – it must be too good to be true, no?”
There’s no catch. It works exactly as described, you can imagine and create without boundaries using all of the world’s best tools for photo, image, video, audio, graphics, illustration, web, print, mobile, publishing, gaming, animation, development and design – and so far the overall user reviews and ratings are close to 5 stars out of five. And if you only want to use one single tool, then you can sign up for even less ($14-19) with a Single-App Membership.
Myth #6: “Well, then Adobe is going to entice everyone to the Cloud – and once we are all hooked, they are going to jack up the prices.”
Adobe has offered subscription-based CS products for six years now, and over that time their prices have only fallen, never risen… You’ve got elasticity of the demand curve – the lower the monthly rate, the more people sign up, the greater the cost is spread out, and repeat. It’s a virtuous cycle in our view – and if anything, no guarantees but we think prices will continue to drop as the Cloud grows. Raising to unaffordable rates would be counterproductive.
Myth #7: “If my friend or client or colleague isn’t a Creative Cloud member, I can’t share my files with them.” …or… “But I don’t want to share all my work publicly.”
You easily set different levels of sharing for any or all of your stored files online, from sharing them publicly with anyone who is not a member to not sharing them at all. Viewers will be able to do many things like see thumbnails and larger previews, change layer states of PSD files, step through Illustrator artboards and InDesign and PDF pages, and see file metadata from within their browser [watch video demo here]. And you can also keep or share your files on your disk as normal, because using the online storage in the Cloud is completely optional.
Myth #8: “The Creative Cloud isn’t free (is it?), so if I leave then I will lose all my files.”
No worries – there is a totally free (for life) level of Creative Cloud membership which provides 10 terrific benefits including free products & services, that anyone can sign up for… If you cancel a paid membership then you’ll have a 90-day grace period bring any cloud storage down to the size of 2GB free (or can buy additional storage separately if you like). You probably also saved your files locally on your computer as well, before sharing online.
Myth #9: “Why do only Cloud members get exclusive new features and early upgrades? It must mean Adobe has something against its traditional customers.”
Actually the Creative Cloud is a different business and financial model from anything that Adobe has done before, and because of that they are able to offer free upgrades to subscription-based customers where they couldn’t previously – read why here.
Myth #10: “With the Cloud you can’t ever stay on or run previous versions if you want to, you are always forced to update to the latest release, right? I might not always be ready to do that, plus some plug-ins might not yet work with the newer version.”
No, in fact it’s optional – and your call. Creative Cloud makes updates available for those who want to install them, but the application manager will not automatically update your system without your go-ahead… You can continue using the versions you have already downloaded, and then choose if and when to install the new releases, whenever is convenient for you.
Bonus Myth: “If for some reason Adobe decides to stop offering products in the Creative Cloud, then I’ll be stuck.”
In the event that Adobe decides to discontinue any products in the Creative Cloud, then they will make the most recent full and permanent version of the software available free of charge to active members on an as-is basis. But that seems unlikely to happen, because with the brisk adoption the offering has been receiving – over 1 million paid members already with 12,000 new customers each week – the future of Creative Cloud appears bright.
“In the event that Adobe decides to discontinue any of the products in Creative Cloud, we will make the most recent version of the product available for download free of charge to active Creative Cloud members for a period of no less than 90 days. Such downloads will not require a subscription and will be licensed on an as-is, no warranty basis …”