[UPDATE (January 11th, 2012) – Adobe has listened to customers and just reversed this change! CS3, CS4, & CS5 are all good for upgrade to CS6 now.]
HUGE breaking news out from Adobe, regarding substantial changes in upgrade pricing and policies for their very popular Creative Suite software…
For several years, the company has offered a “three-versions-back” upgrade policy – meaning anyone who owned a prior CS product up to three major versions back would be eligible for discounted upgrade pricing when moving up to the latest release.
Meaning, if you’ve got CS2, CS3, or CS4 – either a full suite or an individual point product like Photoshop – you can receive price reductions of up to 80% when upgrading to CS5.5.
Adobe now says that will be ending – the policy is going to shift dramatically, worldwide.
Starting in 2012 when CS6 comes out, this will be changing to a “one-version-back” plan – meaning to receive a price break when upgrading to CS6, you need to already be on some flavor of Creative Suite 5 – either CS5 or CS5.5.
So, what does this mean for anybody still running CS2, CS3, or CS4 at that time? Basically, if you want to upgrade later or have been waiting for CS6 to do so, it would cost you full price… To receive a discount from older versions, you’d need to upgrade to CS5 before CS6 ships.
Here it is straight from Adobe’s “Conversations” Blog:
With regards to upgrades, we are changing our policy for perpetual [permanent] license customers.
In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions).
In other words, soon Adobe will only be offering the traditional upgrade savings for one major version behind… This will apply for both suites as well as the standalone applications.
There is a saving grace however – the company wants to help folks using these older versions to get current now with an extra 20% off the currently-discounted upgrade price:
If our customers are not yet on those versions, we’re offering a 20% discount through
December 31, 2011the extended date of March 15, 2012, which will qualify them for upgrade pricing when we release CS6. [see banner below]
Basically, they want to make more frequent innovation updates to the software to reflect our increasingly-dynamic environment with the web, smartphones, tablets, and mobile applications – and are adjusting the model to try to encourage customers towards cloud membership and keep them as current as possible with the products.
However, you can stick with traditionally-owned software if you desire, just like now:
For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses.
So if you’re one of them – and are happy and comfortable with your current permanent product instead of renting – then you might want to take a closer look at this fleeting window of upgrade opportunity, particularly with the extra 20% off worldwide – while it lasts.
Please spread the word and share this news with anyone who you think should know!
[UPDATE (Jan. 11th, 2012) – After feedback, Adobe has now deferred this policy change.]
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